Zero Password Manager Visual identity
Overview
Zero Password Manager is an innovative application designed to securely store and manage passwords, making digital life safer and simpler for users. The app aims to provide an effortless experience for individuals and businesses alike by combining cutting-edge encryption with intuitive design. This study case explores the visual identity of Zero Password Manager, ensuring that the brand’s core values—security, simplicity, and trust—are reflected in every visual element.
Objectives
1. Create a recognizable and trustworthy visual identity that stands out in the competitive cybersecurity market.
2. Ensure the brand appeals to a broad audience, including tech-savvy individuals, families, and professionals.
3. Highlight the app’s key features: user-friendliness, advanced security, and seamless integration across devices.
Services
Visual Identity Design
Category
Branding
Client
Zero Password Manager
Visual Identity Components
1. Logo Design
The logo represents the essence of Zero Password Manager with minimalism and symbolism:
• Icon: A combination of a shield (security) and a zero (identity of the brand name).
• Typography: A clean, sans-serif typeface for the wordmark, emphasizing simplicity and modernity.
• Variations:
• Full logo with icon and wordmark.
• Icon-only version for app and favicon usage.
• Dark and light mode versions.
